Conversion Marketing Hub
SEO Services for your Industry
SEOBaze serves as a specialized hub for SEO across the United States. Our focus is on partnering with teams that have expertise in specific industries to ensure the utmost success of your SEO business. For each industry, we have developed dedicated Service Descriptions that are solely focused on addressing the particular needs and nuances of that industry.
The SEO Marketplace
SEO Agencies are Providing Services in the U.S.
0
K+
of Internet Traffic Comes Through SEO
0
%
Higher Conversion Rates on SEO optimized Sites
0
%
of Forbes Global 500 Executives Believe in SEO
0
%
With a rich history stretching back to the dawn of the internet and the emergence of online marketing, our journey has been both long and enlightening. Our tenure in this dynamic field has taught us a fundamental truth: learning in online marketing is not just a requirement, but an ongoing pursuit. It demands vigilance and the continual updating and revising of our knowledge. This isn’t a process that happens yearly, monthly, or even weekly – it’s a daily commitment. At the core of our ethos is a pledge to offer the finest experts in marketing. We don’t just keep pace with the ever-evolving digital landscape; we strive to stay ahead, ensuring our clients benefit from the most cutting-edge strategies and insights.
Resources: Number of SEO Companies www.ibisworld.com/industry-statistics/number-of-businesses/seo-internet-marketing-consultants-united-states/ (as of 12/8/2023). Internet Traffic Number, Conversion Rates, and Forbes Global 500 numbers retrieved from www.lyfemarketing.com/blog/seo-roi (in 12/8/2023).
Managed SEO
Small Business Solution
$
480
/Mo
-
15+ Custom Keywords
-
5 Pages / Mo
-
5+ GEO Pages / Mo
-
Monthly Reporting
-
2 Articles: 400 Words / Mo
-
2 Blogs: 500 Words / Mo
-
Illustrations: Premium Stock
-
... and more
BEST SELLER
Advanced SEO
Midsize Business Solution
$980
$
780
/Mo -
30+ Custom Keywords
-
10 Pages / Mo
-
10+ GEO Pages / Mo
-
2-Weekly Reporting
-
3 Articles: 600 Words / Mo
-
3 Blogs: 750 Words / Mo
-
Illustrations: Premium Stock
-
... and more
-20%
Premium SEO
Growth Solution
$1440
$
980
/Mo -
45+ Custom Keywords
-
15 Pages / Mo
-
20+ GEO Pages / Mo
-
Weekly Reporting
-
4 Articles: 800 Words/ Mo
-
4 Blogs: 1,000 Words/ Mo
-
Custom Designed Illustrations
-
and more ...
-32%
100% RISK FREE
How Does It Work?
Kickoff
Strategy
Execution
Analytics
Updates
Kickoff
Campaign Kick-Off
After your payment is processed and the agreement is signed, your campaign will be entrusted to a specialist in your industry. We will promptly arrange an initial consultation call to discuss your objectives.
The kick-off call plays a vital role in the process, as it allows us to gather all the necessary information required to kickstart your campaign, such as securing access to your existing website or discussing website development if you’ve opted for that service during checkout.
Strategy
Strategic Onboarding
The firwt few weeks are crucial in shaping the success of your SEO campaign. Our dedicated SEO specialists will commence by conducting a comprehensive keyword and competitive analysis.
Leveraging insights from this research, we will then craft an SEO roadmap that serves as your project’s strategic blueprint. This roadmap will undergo a thorough review by an SEO strategist before being shared with you for your own evaluation and approval.
Execution
Execution
In no time, our SEO experts will begin implementing the carefully crafted strategic elements outlined in your roadmap.
As search engines index these new enhancements, your website should be experiencing a surge in traffic and conversions, potentially unlike anything you’ve seen before.
At this point, our clients usually fully realize the impact of a well-executed SEO strategy.
Analytics
Data-Driven Refinement
As your campaign gets underway, we’ll closely monitor its performance to identify opportunities for further optimization.
You can expect to receive regular analytical reports that not only show the progress being made but also highlight areas that may benefit from adjustments.
These insights will enable us to collaboratively understand not just the current performance of your SEO campaign, but also its potential for further growth and scalability. This ensures that the campaign is not only successful but continues to expand its impact over time.
Updates
Continuous SEO Campaign
The ongoing success of an SEO campaign is closely linked to what’s known as “Content Freshness”—the continuous and recurring updates made to your website.
These updates influence Google’s crawl cycle, determining how frequently its bots scan your site. Our aim is to maintain a high crawl rate, signaling to Google that your website is continually evolving.
Content production is crucial in this regard; the more frequent and meaningful the updates, the more your website stands to grow in visibility and ranking.
SEO Process Explained
1
SEO Strategy
Initiating an effective SEO campaign requires a thorough understanding of the business, its goals, and vision. This vision often extends across all departments, including online marketing, making it essential for the SEO strategy to align with the company’s wider objectives. This is particularly crucial for small to mid-sized companies, which may not have detailed strategies in place. In such situations, the role of an SEO strategist becomes key. They must develop a tailored SEO strategy that meets the unique requirements of the business. This begins with a foundational workshop, which sets the groundwork for the campaign. The workshop should result in a clear roadmap, outlining short and long-term plans and specific objectives for the SEO campaign, ensuring it supports the company’s overall goals.
Keyword Research
Keyword research remains a cornerstone of SEO, since there was search engines. While the essence of keyword research has been consistent since the inception of SEO, its approach has significantly changed over time. Modern keyword research goes beyond merely identifying relevant terms; it involves understanding the target audience the business aims to attract. Often, the language consumers use to search for products or services differs from the terms businesses assume are relevant. Consumers may use unique terminologies, reflecting their perspectives and collective understanding in their search queries.
Large enterprises often have extensive resources to conduct in-depth market research. However, small and mid-sized businesses typically lack the budget for such extensive studies. This is where the true value of SEO shines. By leveraging advanced SEO research tools, an SEO expert can identify the most frequently used keywords in a given industry. More importantly, they can pinpoint which keywords are highly competitive and which present untapped opportunities, often known as Keyword Gap Analysis.
2
3
Competitive Analysis
Launching an SEO campaign without a clear understanding of your competition’s strengths and weaknesses is akin to entering a game without knowing the rules. Before deploying any SEO strategies, it’s crucial to analyze what your competitors are doing to attract traffic and conversions. A competitive analysis lays the groundwork, highlighting where to begin and what opportunities to exploit.
SEO experts can pinpoint exactly where competitors are falling short, revealing gaps that your SEO campaign can capitalize on. This insight is invaluable, as it allows for a targeted approach, focusing efforts where they are most likely to succeed.
One of the biggest pitfalls in SEO is starting a campaign without considering the competition. If your strategies significantly overlap with those of a well-established competitor, your efforts might be in vain. A business could be employing best practices in SEO, but these may prove ineffective if competitors have already mastered these areas over a long period.
A skilled SEO expert will invest time and resources in a comprehensive competitive analysis, identifying not only what competitors are doing but also what they aren’t doing or are doing inadequately. By focusing SEO efforts on these identified opportunities, a business can be uniquely positioned to succeed in its specific market.
Landing Pages
The importance of a well-crafted landing page yet it plays a pivotal role in SEO campaigns. These pages are the first thing a user encounters after being directed from a search engine, making their design and content critical for making that all-important good first impression.
The creation of a landing page is a thoughtful exercise in combining aesthetics with functionality. Every aspect, from the layout to the choice of words, is purposefully designed to resonate with the target audience. Their design, usability, and content directly influence whether a user will engage further or leave the site.
A landing page is is a carefully constructed blend of art and strategy. Every element – from the layout, imagery, to the written copy – needs to be optimized to not only attract but also retain the user’s attention and trust within seconds. The true challenge lies in striking the right balance between aesthetic appeal and rational clarity.
Moreover, the effectiveness of a landing page is not just in its immediate appeal but in its ability to guide the user effortlessly towards a desired action, whether it’s making a purchase, signing up for a newsletter, or simply learning more about a product or service. This requires a deep understanding of user behavior and preferences, as well as an ongoing commitment to testing and refining every element of the page.
4
5
Content Production
When we think of content, we often envision lengthy blog posts or extensive knowledge bases on a website. However, even smaller bits of content, such as those on landing pages or Calls to Action (CTAs), play a critical role. Each piece of content needs to build trust and provide value to users.
While blogs are a great way to provide detailed information, SEO requires diverse content types. This includes everything from the words in brief teaser descriptions to content as paragraphs on different elements. Each piece of content on your site contributes to its overall SEO, helping to improve rankings and user experience.
Successful SEO content aligns with what users are searching for. This means understanding your audience, their needs, and how they search for information. Content that meets user intent is more likely to rank well and satisfy users, turning them from casual visitors into engaged customers.
SEO is always changing, and your content strategy should evolve as well. Keeping up with the latest trends and updating existing content is one of the proven SEO concepts known as Content Revamps.
From the detailed paragraphs on a landing page to the concise wording in a CTA, as well as in blogs and knowledge sections, it’s all about creating value and building trust with your audience.
Conversion Funnel
From an SEO standpoint, a website’s primary objective is to facilitate user conversion, closely aligning with specific business goals. These conversions can take various forms, such as making a phone call, completing a form, subscribing to a mailing list, initiating a chat, downloading software or a document, or any other action defined as a goal by the business. Achieving this requires presenting these goals to the user in a way that feels natural, welcoming, and motivating, yet not intrusive.
Crafting an effective Conversion Funnel is an essential skill for senior and experienced SEO experts. This expertise is cultivated through years of hands-on experience, continuous education, and rigorous training. A well-designed Conversion Funnel guides users through their journey on the site, subtly leading them towards the desired actions. This process involves a deep understanding of user behavior, preferences, and pain points, ensuring that each step in the funnel is tailored to encourage engagement and ultimately, conversion.
An ideal Conversion Funnel also incorporates elements of personalization, customizing the user’s experience based on their interactions and preferences. This approach not only enhances the user’s experience but also significantly increases the likelihood of achieving the desired conversions. To sum it up: SEO is not SEO unless it leads to a sale.
6
7
Analytic Phases
Analytics play a crucial role in unveiling the performance of an SEO campaign, providing insights that go beyond surface-level data. They offer a clear understanding of which pages are performing well and which ones require more attention, helping to identify areas of improvement. Moreover, analytics can highlight new opportunities that may have emerged during the campaign, offering fresh avenues for growth and optimization.
The data gained from analytics leads to an important stage after a while an SEO campaign has been initiated, often referred to as the ‘Boosting Phase’. This phase is about leveraging the insights obtained during the SEO campaign. It involves refining strategies, strengthening underperforming areas, and identifying new opportunities.
In this phase, SEO efforts are intensified and targeted. For instance, if analytics reveal that certain search phrases, pages or keywords are driving more traffic, the Boosting Phase might involve focusing more content and optimization efforts around these topics. Similarly, if certain pages are identified as high-converting, efforts might be directed towards improving their visibility and user experience.
Additionally, analytics can guide the adaptation of SEO strategies to align with changing user behaviors and market trends. This dynamic approach ensures that the SEO campaign remains relevant and effective over time.
Continuous SEO
An SEO campaign is a dynamic and ever-evolving endeavor, designed to adapt and grow continuously. For SEO experts, this means maintaining a vigilant eye on three critical aspects to ensure ongoing effectiveness and relevance:
- Competition
The marketplace is in a state of constant flux, with new competitors emerging and existing ones continually refining their SEO strategies. Staying ahead requires not just monitoring these changes but also proactively analyzing competitor tactics to identify opportunities and threats. This ongoing competitive analysis helps in adapting strategies to maintain or gain a competitive edge. - Customer Base
The audience an SEO campaign targets is never static. Customer demographics evolve, new market segments emerge, and consumer behaviors shift over time. Understanding these changes is crucial for SEO experts. It involves keeping track of how target audiences search, the kind of content they prefer, and their decision-making processes. Tailoring content and SEO strategies to align with these evolving customer preferences ensures sustained engagement and relevance of the SEO campaign. - Search Engine Algorithms and Technologies
The realm of SEO is heavily influenced by the algorithms of search engines, which are continuously updated and refined. Beyond algorithm updates, search engine features themselves evolve, altering how search results are displayed and interacted with by users. SEO experts must understand these changes to optimize their strategies effectively. Additionally, with new technologies constantly emerging in the digital landscape, it’s imperative for SEO professionals to understand continuously how users are accessing and consuming information across different online platforms and devices, and how this influences their purchasing decisions.
- Competition
8
SEOBaze Program Requirements
U.S. Company
30+ Years
Team Combined Experience
Google Ads Certified
Bing Ads Accredited
SEOBaze sets the bar exceptionally high for its SEO service partners, ensuring only the most qualified organizations collaborate with your business. To qualify, a company must be headquartered in the United States, with an active domestic LLC or corporation registration. Our criteria include a minimum of 30 years of collective pure team SEO experience. Additionally, at least one member must possess a Google Ads Certification, coupled with a Bing Ads Accreditation. SOBaze mandates that these organizations specialize exclusively in SEO services. This means we do not engage with companies whose expertise is spread across a diverse marketing portfolio. Our emphasis is on agencies for whom SEO is not just one of many services they provide, but the core of their business.
How Much Does SEO cost?
SEO pricing can initially seem daunting, but understanding its value and aligning it with business goals is crucial. Here’s a concise overview based on our experience in SEO pricing:
Enterprise Companies
Typically spend $15,000 – $40,000 monthly on comprehensive SEO strategies.
Mid-Sized Companies
Can expect costs between $2,500 and $5,000 monthly for experienced-led SEO campaigns.
Smaller Companies
Generally manage with budgets ranging from $1,200 to $1,800 per month.
Sole Proprietors
Campaigns between $400-$600 can be very beneficial for sole peoprietors.
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